About Robert Scheinfeld

A Brief Introduction

Hello and welcome!

People come to this site through many different avenues.

You may have found me through my best selling books – the New York Times bestseller Busting Loose From The Money Game, The Ultimate Key To Happiness, Busting Loose From The Business Game, The Invisible Path to Success or The Wall Street Journal bestseller, The 11th Element.

Maybe a friend told you about me, or maybe you know someone who experienced Transformation and True Success through The Teachings I share, and you’re interested in doing the same.

Whatever your reason for being here, I’m glad you came.

Let me tell you a little bit about myself to put everything you’ll discover on this site into context …

Living A Way Cool Life, But …


I’m a renegade entrepreneur turned author, speaker and coach.

I’m also the father of 2 extraordinary children, Ali and Aidan.

My passion and mission is to help people, worldwide, discover and experience what I now call “Ultimate Freedom.”

My life has become a glorious adventure, in every sense of the word.

But it wasn’t always that way for me.

For 3 decades, I chased success, happiness, peace of mind and The Truth (in a spiritual sense).

I studied psychological and mainstream teachings, spiritual and esoteric teachings, ancient and modern teachings. I even tried some amazingly “out there” teachings.

But I didn’t find the answers, relief or transformation I sought.

I did manage to create many BIG financial successes, especially with direct response marketing (on and off the Internet), but they didn’t provide the True Success, nourishment or fulfillment I hungered for.

Along the way, I worked for 4 years with Tony Robbins, staffing his live events and running multimedia events as part of his franchise system. I became one of his top trainers and created a marketing system that packed the seats at his multimedia events.

Perhaps the biggest success I had in that cycle was fueling the growth of Blue Ocean Software from $1 million in sales to $44.5 million in sales over 4 years (with 50% profit margins), and then we sold the company to software giant Intuit for $170 million cash.

The pattern that kept repeating, however, was that I’d create a big financial success, lose everything, create a bigger success, then lose everything again, over and over — all against a backdrop of always feeling stressed out, angry, exhausted, confused, unable to enjoy anything (including the big successes), and being alone or in relationships that were difficult and painful.

Ultimate Freedom, alas, was nowhere to be found.

It All Began Over A Cup Of Hot Chocolate
With My Tycoon Grandfather When I Was 12 …

My journey into Ultimate Freedom started the day my grandfather, Aaron Scheinfeld, took me aside and started telling me the real reasons behind his remarkable success.

I was 12 years old.

Gramps was an amazing man. Among many other extraordinary skills and achievements, he turned an idea into one of the world’s largest and most successful businesses —  Manpower Inc., the world’s largest temporary help service and a Fortune 150 company with sales in excess of $20 billion dollars a year.

He was the kind of person people always listened to, including me.

He was also one of the happiest people I’ve ever known.

The day he told me all his achievements, successes, skills and abilities had, as their true source, “power sources in the invisible world few people know about,” I instantly believed him. But it was only part of the puzzle.

I was very lucky to have him share with me what he did. It set me on what I now call The Truth Path, which led to the Experience of Ultimate Freedom.

As it turned out, Gramps died shortly after we only had a few brief conversations, but those conversations kept whirling around in my head as I grew up.

I became obsessed with figuring out exactly what he meant about “power sources in the invisible world few people know about,” so I could tap into them to create my own BIG successes!

The Treasure Hunt Of The Century …

I spent the next 33 years on what I like to call “The Treasure Hunt of the Century.”

I had to find answers to the questions that were swirling in my mind!

puzzle-pieces-200As I searched, studied, and experimented to answer my questions about Truth, power, abundance and spirituality,  I got a piece here, a piece there, and I collected them. At first they didn’t look like much, but over time many pieces were pieced together, and the “picture” got clearer and clearer.

Then one day, all the pieces assembled themselves magically into a Big Picture that changed every aspect of my life … forever … in HUGE and radical ways.

What No Book, Course, Workshop, Speaker Or Coach Ever Revealed …

On my journey into Ultimate Freedom, I discovered the True core cause of all my ups and downs, pains, struggles, and repeating patterns …

A core cause I’d never seen shared before by any book, course, workshop, speaker, or coach.

I discovered what was REALLY blocking me from experiencing True Success, True Happiness, deep fulfillment, and Ultimate Freedom …

A series of blockages I’d never seen discussed by any book, course, workshop, speaker, or coach.

Most importantly, I discovered how to Transform that core cause and fully, completely, and permanently remove ALL the blockages.

I now share what I Saw and Experienced on my journey …

And help global audiences every way I can, including through online courses

And I’ve been thrilled to see people all over the world embrace The Teachings, replicate what happened to me, and take their own journeys into Ultimate Freedom.

Is It Your Time To Make The Leap Into Ultimate Freedom?

If you’re tired of the status quo and trying zillions of techniques and practices (that don’t work reliably) to change, fix and improve your life, or experience spiritual growth (like I was) …

If you want to discover the True core causes and blockages that have been limiting you, restricting you, and causing all your struggles, apparent failures, and pains …

If you want to Transform and remove them too …

I invite you to join me in traversing a different Path …

The path to Ultimate Freedom.


BTW … several years ago, multiple people sent me letters at the same time using the metaphor of a lighthouse to describe how they saw me and The Teachings I share.

They said The Teachings were like a bright “light” guiding them through the “darkness” of daily life.

I felt honored by that metaphor, and I liked it a lot, so I adopted it as a sort of logo and theme.

Thought you might want to know :)

To find more about Ultimate Freedom and how it can change your life forever too, click on the “Start Here” button below: