Risky is The New Safe2012-09-242018-03-15https://www.robertscheinfeld.com/wp-content/uploads/2017/12/logo-color-350.pngRobert Scheinfeldhttps://www.robertscheinfeld.com/wp-content/uploads/2017/12/logo-color-350.png200px200px
Randy asked me for an endorsement quote for the book. This is what I wrote and how I feel about it:
“I divide learning into 2 categories: Direct Learning and Collision Learning. Direct learning is when someone says ‘X’ to you and ‘X’ is valuable. Collision Learning is when someone says ‘X’ to you, ‘X’ makes you think of ‘Y’ and ‘Y’ is valuable to you.
Randy’s book offers HUGE opportunities for both forms of learning (which is rare) on topics that are absolutely critical at this point in history. I recommend it highly.”
This is a different kind of book for a different kind of thinking. It’s a thought-provoking manifesto for risk takers.
Disruptive technology, accelerating speed of change, and economic upheaval are sweeping through what I call “Story Space.” The old ways of thinking and doing things don’t work like they once did. There’s an opportunity for something new and Randy offers some fascinating and compelling suggestions.
Like me, Randy is a renegade who dares to fly in the face of “the same-old-same-old” with aggressiveness and force, so be prepared for that!
Be sure to check it out if you’re a businessperson, entrepreneur, or investor: