Meet Robert Scheinfeld

A Brief Introduction

Hello and welcome!

People come to this site through many different avenues.

You may have found me through my bestselling books. Maybe a friend told you about me, or you heard, read or watched something on Facebook, YouTube or Instagram.

Whatever your reason for being here, I’m glad you came.


Let me tell you a little bit about myself to put everything you’ll discover on this site into context …

I’m a renegade entrepreneur turned renegade author, speaker and coach.

I’m also the father of 2 extraordinary children, Ali and Aidan.

My passion and mission is to help people, worldwide, discover and experience what I now call “Ultimate Freedom.”

My life has become a glorious adventure, in every sense of the word.

But I didn’t always see it that way.

For 3 decades, I chased success, happiness, peace of mind, and The Truth (in a spiritual sense).

I studied psychological and mainstream teachings, spiritual and esoteric teachings, ancient and modern teachings. I worked wikth Tony Robbins for 4 years and became one of his top trainers. I even tried some amazingly “out there” teachings.

But I didn’t find the answers, relief or Transformation I sought.

I Created Some BIG Successes, But …

I created many BIG financial successes, but they didn’t provide the True Success, nourishment or fulfillment I hungered for.

Perhaps the biggest success I had in that cycle was fueling the growth of Blue Ocean Software from $1 million in sales to $44.5 million in sales over 4 years (with 50% profit margins), hitting #55 on the Inc. 500 list of fastest growing companies in the U.S., and then selling the company to software giant Intuit for $177 million cash.

The pattern that kept repeating was that I’d create a big financial success, lose everything, create a bigger success, lose everything again, over and over — all against a backdrop of always feeling stressed out, angry, exhausted, confused, unable to enjoy anything (including the big successes), and being alone or in relationships that were difficult and painful.

Ultimate Freedom, alas, was nowhere to be found.

It All Began Over A Cup Of Hot Chocolate
With My Tycoon Grandfather When I Was 12 …

My journey into Ultimate Freedom started the day my grandfather, Aaron Scheinfeld, took me aside and started telling me the real story behind his remarkable success. I was 12 years old.

Gramps was an amazing man. Among many other extraordinary skills and achievements, he turned an idea into one of the world’s largest and most successful businesses —  Manpower Inc., the world’s largest temporary help service and a Fortune 150 company with sales in excess of $20 billion dollars a year.

He was the kind of person people always listened to, including me. He was also one of the happiest people I’ve ever known.

The day he told me all his achievements, successes, skills and abilities had, as their true source, “power and wisdom in the invisible world few people know about,” I instantly believed him. But it was only part of the puzzle.

I was very lucky to have him share with me what he did. It set me on what I now call The Truth Path, which led to the Experience of Ultimate Freedom.

As it turned out, Gramps died shortly after we only had a few brief conversations, but those conversations kept whirling around in my head as I grew up.

I became obsessed with figuring out exactly what he meant, so I could tap into them to create my own BIG successes!

The Treasure Hunt Of The Century …

I spent the next 33 years on what I like to call “The Treasure Hunt of the Century.”

I had to find answers to the questions Gramops started swirling in my mind!

puzzle-pieces-200As I searched, studied, and experimented,  I got a piece here, a piece there, and I collected them.

At first they didn’t look like much, but over time many pieces were pieced together, and the “picture” got clearer and clearer.

Then one day, all the pieces assembled themselves magically into a Big Picture that changed every aspect of my life … forever … in HUGE and radical ways.

What No Book, Course, Workshop, Speaker Or Coach Ever Revealed …

On my journey into Ultimate Freedom, I discovered the True core cause of all my ups and downs, pains, struggles, and repeating patterns …

A core cause I’d never seen shared before by any book, course, workshop, speaker, or coach.

I discovered what was REALLY blocking me from experiencing True Success, True Happiness, deep fulfillment, and Ultimate Freedom …

A series of blockages I’d never seen discussed by any book, course, workshop, speaker, or coach.

I was taken on a journey that Transformed those core causes and fully, completely, and permanently remove ALL the blockages.

I now help other people take the same journey, and have been thrilled to see hundreds of thousands of people, all over the world, arrive at the same destination I did, Ultimate Freedom.

The Bottom Line …

There’s another story, a Hidden Story underneath everything you focus on day-to-day, even if your focus includes spiritual teachings.

There’s a Deeper Level to “The Game Of Life” you can Experience.

When The Hidden Story is revealed to you, and The Deeper Level is reached …

An extraordinary Shift takes place inside of you and outside of you, as the Experience of Ultimate Freedom Awakens.

Join me, and tens of thousands of others worldwide, who have discovered The Hidden Story, reached The Deeper Level, and Transformed their lives in ways no other teaching, system, method, or practice ever helped them do.

“A Bright Light Guiding Me Through The Darkness” …


BTW … several years ago, multiple people sent me letters at the same time using the metaphor of a lighthouse to describe how they saw me and the Experiences I offer.

They said The Teachings were like a bright “light” guiding them through the “darkness” of daily life.

I felt honored by that metaphor, and I liked it a lot, so I adopted it as a sort of logo and theme.

Thought you might want to know 🙂